Marketing is a tricky business! There are countless of marketing strategies that quite a number of people have tried, and yet, it still isn´t enough to take them where they planned to go. This book redefines all the marketing strategies out there! With just three main subjects to learn, you can never go wrong with this book! The goal of this book is to help you expand your business, and increase financial growth! If you are intimidated to market your products and services, now is the time to let that fear go. You have this book to help you achieve your goals and fulfill your dreams! 1. Language: English. Narrator: Harry Roger Williams, III. Audio sample: http://samples.audible.de/bk/acx0/077778/bk_acx0_077778_sample.mp3. Digital audiobook in aax.
When we speak and discuss the psychology of advertising, the variety of perception is definitely paramount. After all, your advertisements are all about perception because it is subjective to a certain degree, so you must make the most of each and every advertisement. You need to know fairly well, and in time, inside out, what works and what does not so you don´t waste any time and money on a bad copy. Over here in this audiobook, we touch on the different levels and aspects of the psychology of advertising by breaking down colors, typography, illustrations, and the intention of drafting an advertisement concept. If you are a marketer who wants some tips and hacks to do your own advertisements targeting the right people, this would be the perfect easy-to-listen-to guide that covers all the basics of selling with a deeper understanding of the link between our human cognitive biases and creating an advertisement that delivers the message you want them to receive. It will enable you to understand the way people see things the way they want to, but knowing you can learn to influence that perception to the degree you want them to. Audiobook content includes: ´´Overview: Psychology of Advertising´´´´Advertising and Psychology: Understanding the Link´´´´What Is the Psychology of Salesmanship?´´´´Learn the Psychology of Colors´´ ´´Advertising Yourself as a Brand´´ ´´Decoding the Subliminal Messages´´ ´´Attracting Your Targeted Customers´´ ´´Your Key to Success Advertising ´Truth´´´ 1. Language: English. Narrator: Josh Cates. Audio sample: http://samples.audible.de/bk/acx0/138999/bk_acx0_138999_sample.mp3. Digital audiobook in aax.
Sex can be one of the most controversial topics of discussion, especially in the business world. Even though it´s immoral, or seen as obscene to discuss in public, sex still continues to attract a lot of attention. Sex is a means of raising a consumer´s interest level. What makes sex so special, compared to other methods of advertising? Dive into this wonderful, best-selling audiobook to understand why this type of advertising can be the main ´´culprit´´ that helps many companies, and even whole industries, skyrocket in terms of success. I have a bachelor´s degree of business administration. I also possess an associate´s of business management technology. 1. Language: English. Narrator: Robert MacNeill. Audio sample: http://samples.audible.de/bk/acx0/028773/bk_acx0_028773_sample.mp3. Digital audiobook in aax.
A wickedly funny, honest, and poignant debut novel in the spirit of Then We Came to the End and This Is Where I Leave You about the absurdity of corporate life, the complications of love, and the meaning of family. Finbar Dolan is lost and lonely. Except he doesn’t know it. Despite escaping his blue-collar Boston upbringing to carve out a mildly successful career at a Madison Avenue ad agency, he’s a bit of a mess and closing in on 40. He’s recently called off a wedding. Now, a few days before Christmas, he’s forced to cancel a long-postponed vacation in order to write, produce, and edit a Superbowl commercial for his diaper account in record time. Fortunately, it gets worse. He learns that his long-estranged and once-abusive father has fallen ill. And that neither of his brothers or his sister intend to visit. It’s a wake-up call for Fin to reevaluate the choices he’s made, admit that he’s falling for his co-worker Phoebe, question the importance of diapers in his life, and finally tell the truth about his life and his past. First-time novelist John Kenney, a regular New Yorker contributor, mines his own advertising background to weave spot-on, compelling insider detail into a hilarious, insightful, at times sardonic, and ultimately moving debut. 1. Language: English. Narrator: Robert Petkoff. Audio sample: http://samples.audible.de/bk/sans/006249/bk_sans_006249_sample.mp3. Digital audiobook in aax.
This is an audio summary of Confessions of an Advertising Man. Confessions of an Advertising Man is a 1963 book by David Ogilvy. It is considered required material in many advertising classes in the United States. Ogilvy was partly an advertising copywriter, and the book is created as though the entire book was advertising copy. It contains 11 sections:How to manage an advertising agency How to get clients How to keep clients How to be a good client How to build great campaigns How to write potent copy How to illustrate advertisements and postersHow to make good television commercialsHow to make good campaigns for food products, tourist destinations, and proprietary medicinesHow to rise to the top of the tree Should advertising be abolished? 1. Language: English. Narrator: Kevin Theis. Audio sample: http://samples.audible.de/bk/acx0/127992/bk_acx0_127992_sample.mp3. Digital audiobook in aax.
Learn how to leverage the power of the largest Online audience in the world! 79 percent of Americans actively use Facebook (and this number is only growing)More than 50 Million businesses have Facebook pages57 percent of consumers say Facebook content and ads influenced their purchasing decisions23 percent of Facebook users report making a purchase after clicking on a Facebook adThere is a virtually endless pool of customers at your fingertips that you can tap into if you learn how to master Facebook advertising and learn how to take advantage of all the resources and data that Facebook provides for businesses. This book will teach you how to get started with Facebook advertising. You will learn: All of the different ways you can advertise on FacebookHow to decide which form of advertising will work most effectively for your business and objectivesB2C vs. B2B advertising on FacebookThe pros and cons of using Facebook ads vs. Google Adwords and how you can use both for maximum reachHow the platform works and how it automates your marketing and targetingHow to evaluate and learn from the Facebook reports and data to optimize your marketing efforts and get the most bang for your buck.You will become an expert in: Creating effective Facebook adsExploiting the tools and tricks that most people aren’t aware of on Facebook. This will give you a competitive edgeKeeping your advertising campaigns lean by controlling the budget and spending only on the most effective strategies and campaignsAvoiding the 30 most common mistakes people make with Facebook Advertising. This book is a comprehensive, step-by-step, beginners guide that will help you become an influencer on Facebook, a platform that is absolutely essential for marketers who want to be effective in the 1. Language: English. Narrator: Jason Neeser. Audio sample: http://samples.audible.de/bk/acx0/131080/bk_acx0_131080_sample.mp3. Digital audiobook in aax.
We live in an age of mass persuasion. Leaders and institutions of every kind - public and private, large and small - must compete in a rowdy marketplace of images and messages seeming to come at us from all directions - in print, on radio and television, and on the Web. It wasn’t always so. In the early and middle 20th century, a handful of creative geniuses in advertising and public relations - J. Walter Thompson, Edward Bernays, David Ogilvy, Ray Rubicam, and others - launched their once-sleepy industries into the very center of American life. And most of them point to one individual as the man who started it all: Albert D. Lasker. But Lasker - who resolutely hid from the spotlight - has remained an enigma. Now, Jeffrey Cruikshank and Arthur Schultz, drawing on a treasure trove of previously unknown papers, have written a fascinating biography of one of the 20th century’s most intriguing figures. Lasker helped invent ´´reason why” advertising, market research based on direct-mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands that are still with us today: Sunkist and Sun-Maid, Kotex and Kleenex, Puffed Wheat and Puffed Rice, and many others. But his impact went far beyond traditional advertising. Lasker was a crusader against anti-Semitism. A public-relations master, he engineered Warren G. Harding’s presidential campaign, and designed the strategy that ended Upton Sinclair’s bid for governor of California. And the Lasker Awards, for contributions to medical science, are sometimes referred to as ´´America’s Nobels.” His personal life was no less dramatic. The Man Who Sold America recounts the powerful influence of his background, his deep friendships - and the debilitating depression he struggled with even as he forged his remarkable achievements. This is the story of a man who shaped an industry - and changed the way we look at our world. 1. Language: English. Narrator: Walter Dixon. Audio sample: http://samples.audible.de/bk/gdan/000527/bk_gdan_000527_sample.mp3. Digital audiobook in aax.
Content Machine outlines a strategy for using content marketing to build a seven-figure business with zero advertising. By teaching the fundamentals of content marketing, how to create great content, and how to stand out from the crowd, it simplifies the otherwise challenging process of creating content with impact. Since the purpose of content marketing is to build a great business, Content Machine heavily focuses on how to create a high growth business off the back of your content. Author Dan Norris shares his story about how he grew his WordPress support business from scratch to over an $1 million AUD annual run rate in two years, spending only $181.23 on advertising. The lessons learned form a framework for building businesses and scaling content marketing, which are documented throughout Content Machine in terms any entrepreneur can understand. The audiobook outlines the number one biggest mistake that kills content marketing efforts and explains how the best content marketers in the world have built their audience, their content, and their business. It provides a framework that will help listeners with every aspect of content marketing, from idea generation, to writing guidelines, to hiring and scaling a content team. Whether you are a blogger, content marketer, entrepreneur, or marketing manager, Content Machine will help you see the return you deserve from your content marketing efforts. 1. Language: English. Narrator: Dan Norris. Audio sample: http://samples.audible.de/bk/acx0/095963/bk_acx0_095963_sample.mp3. Digital audiobook in aax.
Why you should read this book: because it´s full of wisdom, experiences, examples and entertaining stories drawn from Tony Hertz´s 40-year beyond-all-reason passion for radio advertising - including links to 25 of the best radio spots you´ve ever heard. Because in today´s visual/digital/online/mobile/social media/branded content consumed advertising business, radio remains a powerful and relevant way to reach millions of consumers all over the world. And Tony Hertz is uniquely qualified to give it the creative attention it deserves. Because whatever your role in the advertising process, the Seven Secrets will actually show you how to make better radio commercials. Even if six of them aren´t actually secrets. Because if you´ve ever been in one of Tony´s radio workshops, seminars or presentations, this is the book you would have bought afterwards anyway! Because it will make you want to sit down and write a great radio ad! 1. Language: English. Narrator: Tony Hertz. Audio sample: http://samples.audible.de/bk/ecad/000005/bk_ecad_000005_sample.mp3. Digital audiobook in aax.
Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don´t be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution. It takes listeners behind the scenes - examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. Leading the way is real-time bidding, which offers advertisers unprecedented precision in targeting ads and measuring their effectiveness. From keyword micro-markets and ad serving systems to aggregated virtual audiences and new business models, Targeted is sweeping in scope and stripped of technical complexity. It is an essential resource for anyone interested in finding and connecting with customers in the vast and shifting Internet universe. 1. Language: English. Narrator: Michael Smith. Audio sample: http://samples.audible.de/bk/adbl/019230/bk_adbl_019230_sample.mp3. Digital audiobook in aax.
How to advertise a beauty business. 1. Language: English. Narrator: Kevin Rineer. Audio sample: http://samples.audible.de/bk/acx0/109943/bk_acx0_109943_sample.mp3. Digital audiobook in aax.
Personalized Digital Advertising:How Data and Technology Are Transforming How We Market Diaz Nesamoney